When a Product Is in the Growth Stage of Its

question 60

Multiple Choice

When a product is in the growth stage of its product life cycle:

• A) all elements of the promotional mix are equally important
• B) heavy advertising is used to build brand loyalty
• C) persuasive and reminder advertising is decreased
• D) personal selling is ineffective
• E) personal selling and sales promotions are the major elements of the promotional mix used

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Definitions:

Fear

An unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat.

Illness

A state in which a person's physical, mental, or emotional condition is impaired or deteriorating.

Personality Tests

standardized tools used to assess and measure an individual's personality characteristics and behavioral patterns.

Unconscious Desires

Wishes or impulses not readily accessible to the conscious mind but influencing behavior and thought processes.