Which Form of Advertising Involves an Organization Expressing Its Views

question 172

Multiple Choice

Which form of advertising involves an organization expressing its views on controversial issues or responding to media attacks?

• A) advocacy
• B) persuasive
• C) issue
• D) comparative
• E) image

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Definitions:

Union Concentration

The degree to which labor union membership is concentrated in certain industries, sectors, or among specific types of workers.

Political Forces

Influences that stem from the political environment affecting individuals and organizations.

Welfare Benefits

Government-provided support in the form of financial aid or services aimed at ensuring the well-being of its citizens, especially those facing poverty or social exclusion.

Political Opportunities

For collective action and social movement growth occur most frequently during election campaigns, when influential allies offer support to insurgents, when ruling political alignments become unstable, and when elite groups become divided and conflict with one another.