Instead of Sending Artfully Arranged Flower Bouquets,an Entrepreneur Has Developed

question 93

Multiple Choice

Instead of sending artfully arranged flower bouquets,an entrepreneur has developed fresh fruit bouquets and is marketing them under the name Edible Arrangements.The premium fruit is cut to mimic flowers,arranged in a basket,and carefully delivered to the recipient's home.One of the problems is convincing people that it is not a novelty product,but an attractive way to show how you feel about someone.Edible Arrangements will be using _____ advertising to promote its fruit bouquets.

• A) pioneering
• B) innovative
• C) introductory
• D) start-up
• E) focused

---

Definitions:

Market Segments

Distinct groups of customers within a market who share similar needs, preferences, or characteristics, allowing businesses to target them with specific products or services.

Growth Stage

The phase in a business lifecycle where it experiences rapid revenue and customer base expansion.

Product Life Cycle

A concept that describes the stages a product goes through from its introduction to the market through its growth, maturity, and eventual decline.