The First Step in the Advertising Campaign Decision Process Is

question 92

Multiple Choice

The first step in the advertising campaign decision process is to:

• A) make media decisions
• B) evaluate the campaign
• C) determine campaign objectives
• D) develop advertising copy
• E) make creative decisions

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Definitions:

Ostracism

The social or psychological exclusion of an individual from a group, which can lead to feelings of loneliness and distress.

Social Pain

Emotional pain experienced as a result of social rejection, exclusion, or loss of social connections.

Tylenol

A brand name for acetaminophen, a medication used to reduce fever and alleviate pain.

Ostracism

The practice of excluding or ignoring an individual or group by other members of a society or group.