IBM Runs Television Ads That Show How Their IT Services

question 76

Multiple Choice

IBM runs television ads that show how their IT services can help a small Internet start up prepare for and solve any problems that may arise in their daily operations.This is an example of a:

• A) unique selling proposition
• B) advertising objective
• C) media profile
• D) basis for comparative advertising
• E) basis for product identification

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Definitions:

Primary Gain

The internal psychological benefits derived from the symptoms of an illness, often serving to relieve anxiety or conflict.

Secondary Gain

In psychodynamic theory, the gain people achieve when their somatic symptoms elicit kindness from others or provide an excuse for avoiding unpleasant activities.

Hysterical Somatoform Disorders

Psychological disorders characterized by physical symptoms that have no identifiable physical cause, often arising from emotional or psychological stress.

Self-instruction Training

A cognitive behavioral technique where one teaches themselves to direct attention, control behavior, and improve task performance through verbal cues.