_____ Is a Measure of the Number of Times an Individual

question 137

Multiple Choice

_____ is a measure of the number of times an individual is exposed to a brand message.It is used to measure the intensity of a specific medium's coverage.

• A) Synchronization
• B) Reach
• C) Cost per contact
• D) Media scheduling
• E) Frequency

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Definitions:

Order Cycle Time

The total time that elapses from when a customer order is placed until it is received, covering all stages of the order processing.

Line Fill Rate

A measure in supply chain management indicating the percentage of customer orders fulfilled from stock available at the time the order is placed.

Customer Service

Customer service is the assistance and advice provided by a company to those people who buy or use its products or services, aimed at ensuring customer satisfaction.

Logistics

The detailed organization and implementation of a complex operation involving the procurement, transportation, and storage of goods and materials.