In the 1960s There Were Only Three Television Networks and Most

question 53

Multiple Choice

In the 1960s there were only three television networks and most consumers only received these three channels plus a local channel. Now,consumers have more than 500 channels to choose from. This is an example of which problem facing media planners?

• A) media fragmentation
• B) flighted media
• C) effective frequency
• D) effective reach
• E) media consolidation

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Definitions:

Suspects

Individuals thought to be involved in or responsible for a criminal activity but not yet proven guilty.

Culprit

The person or thing responsible for a fault or problem.

Knights

Historically, a warrior mounted on horseback or a person granted an honorary title of knighthood by a monarch or other political leader for service to the country or Church.

Capturing Forts

The military action of taking control of fortified enemy positions.