The Ultimate Objective of Any Promotion Is a Purchase or Some

question 142

Essay

The ultimate objective of any promotion is a purchase or some other activity.One model for reaching promotional objectives is called the AIDA concept.This model proposes that consumers are moved through four stages by the promotional mix.Suppose you are the promotional manager for the new B-Gone squirrel-proof bird feeders.(Before the B-Gone,there were no feeders on the market that were really squirrel-proof. )This bird feeder is guaranteed to prevent squirrels from reaching and eating its contents.Describe the promotional activities you would recommend in each stage of AIDA model for the B-Gone feeder.Assume that personal selling will NOT be used.

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Definitions:

Vasa Recta

The network of capillaries surrounding the loop of Henle in the kidney, playing a crucial role in the concentration of urine.

Loop of Henle

A section of the nephron in the kidney that plays a crucial role in concentrating urine and conserving water.

Water Reabsorption

The process by which water is absorbed back into the blood from the filtrate in the kidney tubules.

Collecting Ducts

Series of tubules and ducts in the kidney that function in urine processing and the regulation of mineral balance.