AT&T Offered Customers Who Purchased a Blackberry a $100 Rebate

question 161

Multiple Choice

AT&T offered customers who purchased a Blackberry a $100 rebate if they signed up for a 2-year service contract. This is an example of:

• A) motivational selling
• B) a trade promotion
• C) a push strategy
• D) personal selling
• E) a sales promotion