Sales Promotion

question 119

Multiple Choice

Sales promotion:

• A) is a publicity tool
• B) is only directed to the ultimate consumer market
• C) is more difficult to measure than advertising
• D) offers a short-term incentive to buy
• E) expenditures have been decreasing in recent years

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Definitions:

Alternative Hypothesis

A statistical hypothesis that suggests a difference or effect, contrary to the null hypothesis.

Critical Value

A point on the scale of the test statistic beyond which we reject the null hypothesis, given the significance level of the test.

Significance Level

The probability of rejecting the null hypothesis when it is actually true, a threshold within hypothesis testing signaling whether an observed effect is statistically significant.

Nonparametric Techniques

Statistical methods used when data do not assume a normal distribution or when the form of the underlying distribution is unknown.