Why Are Many Marketers Shortening the Time in Which a Coupon

question 179

Multiple Choice

Why are many marketers shortening the time in which a coupon can be redeemed?

• A) to track response rates
• B) to increase introductory sales
• C) to create a greater sense of urgency to redeem the coupon
• D) to respond to claims that coupons adversely affect consumer behavior
• E) to limit the use of on-pack coupons

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Definitions:

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