Pirates of the Caribbean Online Is Disney's Multiplayer Game Based

question 156

Multiple Choice

Pirates of the Caribbean Online is Disney's multiplayer game based on the Pirates of the Caribbean movie franchise.For $9.99 per month,the online game lets players sink ships,hunt for buried treasure and go on various Pirate-oriented quests.Disney also offers a limited version of the game for free in the hope that those who like the game will decide to pay for the complete version.Disney is utilizing which sales promotion tool?

• A) sponsorship
• B) sampling
• C) trade promotions
• D) in-pack couponing
• E) premiums

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Mass Media

Forms of communication that are designed to reach and influence very large audiences.

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