You Are Responsible for Sales Promotion for Replenishmints,long-Lasting Breath Mints

question 155

Multiple Choice

You are responsible for sales promotion for Replenishmints,long-lasting breath mints that contain a blend of vitamins and other nutrients specifically formulated for smokers and for people exposed to tobacco in their environment.You need to introduce the mints to supermarket managers and owners,attract and identify new store contacts,and test market the response to Replenishmints.Which type of trade promotion will help you reach your objectives in the most cost effective way?

• A) trade shows
• B) trade allowances and direct incentives
• C) push money
• D) contests and sweepstakes
• E) direct sampling and store demonstrations

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