Oakley Grove and Abraham Enterprises Both Market Oranges and Grapefruits

question 90

Essay

Oakley Grove and Abraham Enterprises both market oranges and grapefruits.Oakley Grove has been in business for almost 40 years,while Abraham Enterprises has only been selling citrus fruit for about 18 months.Abraham Enterprises would like to take business away from Oakley Grove,and Oakley Grove wants to retain all of its customers.Explain which sales promotions each should emphasize in its marketing mix.

Understand the attributes of performance excellence according to Peters and Waterman.

Recognize the significance of the value chain in transforming raw materials into finished goods or services.

Comprehend the essence and applications of contingency thinking in management.

Identify and differentiate between various organisational subsystems and their roles.

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Definitions:

Charismatic

Being charismatic involves possessing a compelling charm or appeal that inspires devotion or enthusiasm in others.

New Leader

A new leader refers to someone who has recently assumed a leadership role, often facing the challenge of establishing credibility and guiding their team or organization toward goals.

Socialization Programs

Initiatives designed to integrate new employees into an organization's culture and familiarize them with its policies, procedures, and values.

Liked

Being appreciated or found agreeable to others, often through personal qualities or actions that foster positive reactions.