You Are the Sales Promotion Manager for Vita-Balls,a New Children's

question 79

Essay

You are the sales promotion manager for Vita-Balls,a new children's vitamin that is designed to be chewed like gum.Your company uses a pull strategy,and you are responsible for recommending sales promotion tools to accomplish this strategy.Describe three specific sales promotion activities you would recommend for Vita-Balls.

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Definitions:

Customer Profile

A detailed description of a business's typical or ideal customer, including demographic, psychographic, and behavior characteristics.

Smart

Exhibiting intelligence and quickness in learning or understanding; often used to describe clever or innovative features of products or services.

Achievable

Describes goals or objectives that are realistic and can be accomplished within a given timeframe.

Customer Benefit Plan

A strategy or program designed to provide value to customers, beyond the basic product or service, to enhance their satisfaction and loyalty.