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Discuss the Customer and Product Conditions That Suggest Personal Selling

question 14

Essay

Discuss the customer and product conditions that suggest personal selling is more important than advertising and sales promotion.


Definitions:

Labeling

The process of identifying and naming specific conditions or behaviors, which can influence perception and treatment of individuals.

Cognitive Arousal Theory

A theory suggesting that emotions are determined by a combination of cognitive interpretation of environmental cues and the level of physiological arousal.

Physiological Changes

Modifications in the body's functions or structures occurring due to various factors such as aging, environmental changes, or health conditions.

Cognitive Labeling

The process of identifying and interpreting feelings and emotions by attaching labels to them.

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