Prestige Pricing

question 61

Multiple Choice

Prestige pricing:

• A) equalizes supply and demand
• B) uses high prices to promote a high-quality product
• C) is the practice of marking up prices by 100 percent
• D) is also called leader pricing
• E) emphasizes the monetary nature of price

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Definitions:

Treasury Bills

Treasury bills are short-term government securities issued at a discount from the face value and mature at par, used by governments to raise funds to meet short-term financial needs.

Unsystematic Risk

The risk that is unique to a specific company or industry, which can be mitigated through diversification.

Consumer Spending

The total amount of money spent by households in an economy on goods and services, influencing economic growth and business cycle phases.

Higher-than-average Betas

This term refers to stocks or securities that exhibit volatility greater than the market average, indicating higher risk and potentially higher returns.