After Establishing Pricing Goals,managers Should Estimate Total Revenue at a Variety

question 68

Multiple Choice

After establishing pricing goals,managers should estimate total revenue at a variety of prices.Next,they should _____.Only after performing this task are they are ready to estimate how much profit and how much market share can be earned at each possible price.

• A) choose the ROI target
• B) determine corresponding costs for each price
• C) estimate industry supply
• D) implement pricing segmentation
• E) establish geographic pricing heuristics

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Definitions:

Market Share

The percentage of an industry's sales that a specific company controls.

Customer Benefits

The advantages or value that consumers receive from using a product or service, which can drive purchasing decisions.

Value

The importance, worth, or usefulness of something, often considered in terms of what is offered to a customer or stakeholder.

Generic Strategy

Broad marketing strategies that can be applied across industries, typically categorized as cost leadership, differentiation, or focus strategies.