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How does price interact with the other three Ps of the marketing mix?
Intangible Personal Property
Property that does not have a physical presence but holds value, such as patents, copyrights, trademarks, and financial assets.
Substance
A fundamental or essential component of a matter; often refers to the material from which something is made.
Gift Causa Mortis
A gift made in contemplation of imminent death where the giver transfers personal property to another, with the gift becoming permanent if the giver dies as contemplated.
Exclusive Possession
The right of an individual or entity to use and control property to the exclusion of others.
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