A Membership to a Local Fitness Club Costs $29 Per

question 58

Multiple Choice

A membership to a local fitness club costs $29 per month. The membership includes 10 hours of use of the club. If you want to use the club more than 10 hours per month, it will cost an additional $1.55 per hour. Which of the following functions model this situation?

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Definitions:

Sales-oriented

Focused primarily on achieving sales targets, often through aggressive marketing and promotional strategies, without necessarily prioritizing customer needs.

Market-oriented

A business approach that prioritizes the needs and wants of customers in the creation and selling of products or services.

Relational Orientation

An approach in business and marketing that emphasizes building long-term relationships with customers, focusing on customer satisfaction, loyalty, and engagement.

Lifetime Profitability

The total profit expected from a customer over the entire period of their relationship with a company.