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is a factor of the perfect square
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Mental Image
A representation of something formed in the mind, often used in the context of branding or product perception.
Brand Recognition
is the extent to which consumers can correctly identify a brand by its attributes, such as logos, colors, or slogans.
Brand Preference
The degree to which consumers favor one brand over competing brands, often influenced by marketing, personal experiences, and perceptions.
Strategy Canvas
Tool for plotting out the competitive position of a company relative to its competitors, focusing on key success factors and performance indicators.
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