A Scale of Measurement in Which Objects or Individuals Are

question 4

Multiple Choice

A scale of measurement in which objects or individuals are categorized and the categories form a rank order along a continuum is a(n) _____ scale.

• A)nominal
• B)ordinal
• C)interval
• D)ratio

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Definitions:

Skeptical Audience

A group of people who are inclined to question or doubt the information presented to them.

Persuasive Techniques

Strategies used in communication to influence the attitudes, beliefs, or behaviors of others.

Credibility

The quality of being trusted and believed in, often based on a reputation for honesty and integrity.

Marketing Messages

Communications aimed at consumers or audiences to inform, persuade, or remind about a product, service, or brand.