In Order to Generate a Sample of Students from Her

question 13

Multiple Choice

In order to generate a sample of students from her institution, Julie selected every 10th name off of the registrar's alphabetical list of all students enrolled at her school. Julie is using the _____ sampling technique.​

• A)random
• B)cluster
• C)stratified random
• D)convenience

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Definitions:

Marketing Research

A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas.

Problem Needs

Identifiable requirements or gaps that a target audience or market has, which can drive the creation of new products or services.

Unstructured Questions

Open-ended questions that allow respondents to answer in their own words.

Data Warehousing

The electronic storage of a large amount of information by a business, organization, or government, centralized for easy access and analysis.