A Therapist Measures the Difference Between Two Clients

question 58

Multiple Choice

A therapist measures the difference between two clients. If the therapist can say that Rebecca's score is higher than Sarah's, but can't specify how much higher, the measuring scale used must have been a(an) _______ scale.

• A) nominal
• B) ordinal
• C) interval
• D) ratio

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Definitions:

Integrated Marketing Communications

A holistic approach to marketing communications that ensures all forms of communication and messages are carefully linked together.

AIDA Model

A marketing model that stands for Attention, Interest, Desire, and Action, outlining the steps toward successfully marketing and selling a product or service.

IMC Goal

The objective of Integrated Marketing Communications to ensure consistency of message and the complementary use of media, aiming to create a seamless and unified user experience across all marketing channels.

Media Rep

A professional who acts as an intermediary between media companies and businesses, helping to plan, buy, and sell advertising space or time.