Examlex
If an event is certain to occur, its probability of occurrence equals 1.00.
Frequency Measure
A metric used to evaluate how often an event occurs, such as the number of times an advertisement is shown.
Super Bowl
An annual championship game of the National Football League (NFL), considered the highest level of professional American football in the United States.
Target Audience
A specific group of consumers identified as the intended recipient of an advertising or marketing message.
Frequency
Measure of how often the audience is exposed to a communication within a specified period of time.
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