Examlex
Why is random sampling important?
Market Segmentation
The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.
Importance
The relevance or significance of something in a given context, often determining the priority or attention it receives.
Segmenting
The process of dividing a broad consumer or business market into subgroups with similar characteristics, needs, or behaviors.
Targeting Markets
The process of identifying and focusing on specific groups of potential customers to whom a company aims to sell its products or services.
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