Define a Posteriori Comparisons

question 132

Short Answer

Define a posteriori comparisons.

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Definitions:

Peripheral Route

An approach to persuasion that influences people by incidental cues, such as a speaker's attractiveness or non-central message features, differing in focus from the central route.

Peripheral Route

A method of persuasion that relies on superficial cues rather than the substantive quality of the message, part of the Elaboration Likelihood Model of persuasion.

Autopilot

A mode of operation where an individual performs tasks automatically without conscious thought, typically due to habit or familiarity.

Heuristic Processing

A mental shortcut that allows people to solve problems and make judgments quickly and efficiently, but sometimes at the cost of accuracy or logic.