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Differences among row means are used to assess the interaction effect.
Affective Choice
The decision-making process influenced by emotions and feelings, where individuals choose based on the emotional appeal of an option rather than its objective attributes.
Attitude-Based Choice
Process that involves the use of general attitudes and summary impressions.
Purchasing Power
The ability of an individual or group to buy goods and services, influenced by their income, savings, and the prices of goods and services.
Inflation
An increase in the general level of prices of products in an economy over a period of time.
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