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In general, the alternative hypothesis for two-way ANOVA can be directional.
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Marketing campaigns that use provocative, bold, or unconventional messages and visuals to capture attention and evoke strong emotions.
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A circular object that revolves on an axle and is fixed below a vehicle or other object to enable it to move easily over the ground.
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The level of interaction and participation a user or audience has with a brand's content on social media platforms.
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The practice of examining merchandise in a physical retail store but then purchasing it online, often at a lower price.
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