Define Column Sum of Squares ( SS_columns )

question 110

Short Answer

Define column sum of squares ( SS_columns ).

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Definitions:

Sales Orientation

A business approach focused on selling as many products as possible without necessarily considering customer needs and wants.

Marketing Analytics

The method of evaluating, controlling, and examining marketing achievements to enhance efficiency and improve the return on investment (ROI).

Distribution Factors

The elements that influence the distribution of goods from manufacturers to consumers, including transportation, warehousing, and retail channels.

Marketing Concept

A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.