An Advertising Firm Found That a Certain Ad That Ran

question 47

Multiple Choice

An advertising firm found that a certain ad that ran on both radio and TV was only heard on the radio by 17 percent of the people and was only seen on TV by 34 percent of the people. Just 15 percent of the population both heard the ad on the radio and saw it on TV. What percent of the people in the area has neither seen nor heard the ad?

• A) 34 percent
• B) 85 percent
• C) 66 percent
• D) 36 percent
• E) 64 percent

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Definitions:

Attraction To Group-Social

The inclination of individuals to be drawn to and desire affiliation with groups for social connection and identity.

Group Integration-Task

The extent to which members of a group are cohesive and unified towards achieving a common task or goal.

Cohesion

refers to the degree of camaraderie and unity within a group, influencing its efficiency, satisfaction, and longevity.

Instrumental Means

Tools or methods used to achieve a specific end or goal, especially within the context of achieving desired outcomes or objectives.