An Advertising Firm Found That a Certain Ad That Ran

question 8

Multiple Choice

An advertising firm found that a certain ad that ran on both radio and TV was only heard on the radio by 23 percent of the people and was only seen on TV by 32 percent of the people. Just 14 percent of the population both heard the ad on the radio and saw it on TV. What percent of the people in the area only heard the ad on radio or only saw the ad on TV?

• A) 73 percent
• B) 9 percent
• C) 27 percent
• D) 18 percent
• E) 86 percent

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Definitions:

Financing Provided

Funds supplied to businesses or individuals for the purpose of investing, expansion, or operating expenses that are expected to be repaid in the future.

Retained Earnings

The segment of net profits that are not distributed as dividends, instead kept within the company for reinvestment in its main operations or for debt repayment.

Current Asset

A slightly different term for assets likely to be used or turned into cash within one fiscal year or operating cycle, emphasizing liquidity.

Land

An asset representing the earth's surface that a company owns, used for operations, development, or investment.