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Customer Needs
Refers to the desires and requirements of clients that a company aims to fulfill with its products or services.
Production Orientation
A business approach that focuses on the efficiency of production and distribution processes rather than understanding and meeting the needs of the consumer.
Unit Costs
The total expense incurred by a company to produce, store, and sell one unit of a particular product or service.
Merchandising
The activities involved in acquiring particular goods and services and making them available at the places, times, prices, and quantities that enable a retailer to achieve its goals.
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