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Marketing Research
A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas.
Problem Needs
Identifiable requirements or gaps that a target audience or market has, which can drive the creation of new products or services.
Unstructured Questions
Open-ended questions that allow respondents to answer in their own words.
Data Warehousing
The electronic storage of a large amount of information by a business, organization, or government, centralized for easy access and analysis.
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