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Marketing Research
The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service.
SWOT Acronym
Stands for Strengths, Weaknesses, Opportunities, and Threats, a framework used for strategic planning and analysis.
Confirmation Bias
The predisposition to perceive incoming evidence as ratification of one's established beliefs or theoretical frameworks.
Survey Research
A research method that collects data from a predefined group of respondents to gain information and insights on various topics of interest.
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