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Click Item ____________________ in the Above Figure to Edit a List

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  Click item ____________________ in the above figure to edit a list entry. Click item ____________________ in the above figure to edit a list entry.

Understand the role and benefits of PR in fostering a healthy corporate culture and communicating company values.
Comprehend the goals, tasks, and increasing necessity of employee relations specialists within organizations.
Learn about the utility and advantages of an intranet in supporting PR and employee relations efforts.
Identify the characteristics and dimensions that define a healthy corporate culture within an organization.

Definitions:

Correspondence Inference Theory

A psychological theory that explains how and why people draw inferences about the dispositional attributes of others based on observed behavior and its consequences.

Self-Serving Bias

Tendency to perceive our own behavior as more positive than others’ behavior.

Fundamental Attribution Error

Error that arises from attributing another person’s behavior to internal, controllable causes rather than to external, uncontrollable causes.

Stereotype

To place a person or group of persons into an inflexible, all-encompassing category.

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