Suppose the Number of DVDs Shipped by DVD Manufacturers in a Region

question 157

Multiple Choice

Suppose the number of DVDs shipped by DVD manufacturers in a region in 1997 was 200,000. In 2000, the number had increased to 3,700,000 If it is assumed that number of DVDs shipped by manufactures grows at an exponential rate, how many DVDs will be shipped in 2010. Round your answer to the nearest hundred thousand.

• A)61,959,400,000
• B)433,399,700,000
• C)21,200,000
• D)23,427,000,000
• E)3,349,200,000

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Definitions:

Positioning

The strategy of placing a brand or product in the market to occupy a distinct place in the minds of target customers relative to competing products.

Target Market

A specific group of potential customers at whom a company aims its products and services, identified by demographic, geographic, and psychographic characteristics.

Licensing

A legal process in which one firm pays to use or distribute another firm’s resources, including products, trademarks, patents, intellectual property, or other proprietary knowledge.

International Markets

Refers to the various markets operating in different countries around the globe, where goods, services, and currencies are exchanged across national boundaries.