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Graph the equation using the intercept method. Label the intercepts on the graph.
Elaboration Likelihood Model
A theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Peripheral Route
A method of persuasion that relies on superficial cues, such as the attractiveness or credibility of the source, rather than the quality of the argument.
Emotional Responses
The subjective feelings and physiological reactions elicited by stimuli or events.
Classical Conditioning
The procedure of learning that is achieved when an environmental stimulus is associated with one that occurs in nature.
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