Examlex
Read the proportion and name the means and extremes. The means are ----------- --------- . The extremes are ---------- ---------- .
Central Route
A path of persuasion that involves careful and thoughtful consideration of the arguments presented.
Peripheral Route
A method of persuasion that relies on superficial cues rather than the substantive quality of the argument.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Political Campaign
An organized effort which seeks to influence the decision-making process within a specific group, typically in the context of elections for political offices.
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