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A room is 10X10X8. There are two outside walls, each 10X8, and one window, 24" X 36". The window is double glass, with sealed space between. The walls are framed with wood and 3-5/8" batts. The ceiling has 6" batt insulation. The temperature difference is 30 degrees F. What is the wall BTU loss?
Evoked Set
a set of particular brands or products a consumer considers during the decision-making process.
Inept Set
A group of brands that a consumer excludes from purchase consideration because they are viewed as unacceptable.
Inert Set
A group of brands or products that a consumer is aware of but feels indifferent towards when making a purchase decision.
Lexicographic Rule
A decision-making rule where alternatives are compared based on the most important attribute first; if one option is superior, the decision is made, otherwise the next most important attribute is considered.
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