Examlex
The following statements appear in the Twilight Health Plan's strategic plan: Increase the percentage of preventive health interventions for total eligible membership during each of the next three calendar years for the following services: mammography, Pap smears, immunizations, and first trimester visits for prenatal mothers Improve customer satisfaction on an annual basis for each of the next three calendar years, as measured by satisfaction surveys for members, providers, and employer groups Increase by 30% the number of claims processed by the automated claim payment system and reduce by 10% the cost of paying claims during the next three years These statements are examples of Twilight's
Buyer Sophistication
The level of awareness, knowledge, and discernment among consumers regarding the quality, features, and pricing of products or services.
Commoditization
The process by which products become indistinguishable from each other, leading to increased competition based on price.
Cost Leadership
A business strategy aimed at becoming the lowest cost producer in an industry, often resulting in competitive pricing.
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.
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