In Developing Its Corporate Strategies, the Haven Health Plan Decided

question 72

Multiple Choice

In developing its corporate strategies, the Haven Health Plan decided to implement a growth strategy that is focused on increasing the percentage of preventive health office visits from its current plan members. To accomplish this objective, Haven will send a direct mail kit to existing plan members to remind them of the variety of preventive health services that Haven currently offers, including physical exams, cholesterol tests, and mammograms. This information illustrates Haven's use of

• A) An intensive growth strategy known as market penetration
• B) An integrated growth strategy known as product development
• C) An integrated growth strategy known as market development
• D) A diversified growth strategy known as market penetration

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Definitions:

Conflict

A situation or process in which individuals, groups, or organizations have disagreements, disputes, or incompatibilities, often leading to a confrontation.

Bilateral Threat

A situation where two parties perceive each other as potential threats, often leading to escalated tensions or conflict.

Unilateral Threat

This term describes a situation where one party threatens to take action independent of others' preferences or actions.

Conflict Resolution

The process of resolving a dispute or disagreement between two or more parties in a constructive manner.