A Key Factor That Distinguishes the Various Types of Health

question 31

Multiple Choice

A key factor that distinguishes the various types of health plans is the type and amount of risk that a health plan assumes with respect to the delivery and financing of healthcare benefits. An example of a type of health plan that typically assumes the financial risk of delivering and financing healthcare benefits is a

• A) Third party administrator (TPA)
• B) Utilization review organization (URO)
• C) Preferred provider organization (PPO)
• D) Pharmacy benefit management (PBM) plan

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Definitions:

Retailer Branding

The practice of building a distinct identity and image for a retail store or chain, differentiating it from competitors and appealing to a target consumer market.

Multiproduct Branding

is a strategy where a single brand name is used for the sale of two or more related products.

Private Branding

A marketing strategy where products are produced by one company but are sold under another company's brand name.

Mixed Branding

A marketing strategy where a company markets products under its own name and that of a reseller because the segment attracted to the reseller is different from its own market.