Examlex
The provider contract between the Ocelot Health Plan and Dr. Enos Zorn, one of the health plan's participating providers, is a brief contract which includes, by reference, an Ocelot provider manual. This manual contains much of the information found in Ocelot's comprehensive provider contracts. The following statements are about Dr. Zorn's provider contract. Select the answer choice containing the correct statement.
Reactive
Describes a response to events or situations rather than initiating or influencing them.
Customer Needs
The wants or requirements that consumers express to have satisfied by purchasing goods or services.
Black Box Model
A concept in consumer behavior that treats the consumer's mind as a "black box," focusing on the inputs and outputs of the buying process without attempting to interpret what happens inside the mind.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.
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