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Dr. Leona Koenig removed the appendix of a plan member of the Helium health plan. In order to increase the level of reimbursement that she would receive from Helium, Dr. Koenig submitted to the health plan separate charges for the preoperative physical examination, the surgical procedure, and postoperative care. All of these charges should have been included in the code for the surgical procedure itself. Dr. Koenig's submission is a misuse of the coding system used by health plans and is an example of:
Market Orientation
A business philosophy where the focus is on identifying and meeting the needs and desires of customers through the product mix.
Dual-process model
A theory explaining human thought and behavior as the outcome of two distinct systems: one automatic and unconscious, and the other deliberate and conscious.
Restoration focused
Relates to efforts or methodologies aimed at restoring or revitalizing something to its original or a better state.
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