The Process of Planning and Executing the Conception, Pricing, Promotion

question 45

Multiple Choice

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals is called:

• A) Marketing
• B) Promotion
• C) Selling
• D) Advertising

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Definitions:

Car Dealer

An organization that specializes in selling new or pre-owned automobiles directly to consumers, operating under a dealership agreement with a car manufacturer or its sales division.

Strike

A work stoppage initiated by employees to protest against working conditions, wages, or company policies, aiming to pressure the employer into negotiations.

Demand Period

A specific timeframe during which the demand for a product or service is assessed or observed.

Conditions Accepted

Terms that have been agreed upon by all parties involved in a transaction or agreement.