What Is Calculated by Dividing the Cost of an Ad

question 132

Multiple Choice

What is calculated by dividing the cost of an ad placed in a particular ad vehicle by the number of people who are exposed to that vehicle?

• A) Cost per single source
• B) Cost per thousand
• C) Selectivity cost
• D) Advertising cost

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Definitions:

Maxim

A short, pithy statement expressing a general truth or rule of conduct.

Agent's Reasons

Refers to the motivations or underlying reasons that drive an individual's decisions or actions.

Morality

Guidelines that separate commendable from condemnable actions.

Rationality

The quality of being based on or in accordance with reason or logic.