A Database or Data Warehouse That Allows a Decision Maker

question 227

Multiple Choice

A database or data warehouse that allows a decision maker to conduct the intelligence phase of decision making is called:

• A) Data Management Module
• B) Data Modeling Module
• C) Data Information Module
• D) Data Processing Module

---

Definitions:

Marketing Ethics

Principles and standards that guide behavior and decisions in marketing to ensure fairness, honesty, and respect for consumers and society.

Commoditization

The process in which goods or services become interchangeable with others in the same market, leading to competition primarily on price.

Mature Markets

Markets that have reached a state of equilibrium characterized by the absence of significant growth or innovation.

Transactional Marketing

A business strategy focusing on single, "point of sale" transactions, emphasizing maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.