Which of the Following Is True About ECPM

question 36

Multiple Choice

Which of the following is true about eCPM?

• A) It represents the estimated earnings you would accumulate per 100 impressions your advertisement receives.
• B) It represents the estimated earnings you would accumulate per 1000 impressions your advertisement receives.
• C) It represents the estimated earnings you would accumulate per 10,000 impressions your advertisement receives.
• D) It represents the estimated earnings the advertiser would accumulate per 1000 impression your advertisement receives.

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Definitions:

Risk Premium

The additional return an investor demands for taking on additional risk above the risk-free rate.

Expected Rate

The expected rate refers to the forecasted return on an investment or the predicted growth rate of an asset over a specific period.

Standard Deviation

A statistical measure that quantifies the dispersion or variability of a set of data points or investment returns around their mean.

Expected Rate

Expected rate typically relates to the anticipated return or yield on an investment over a specific period.