The Allocation of Revenues and Costs to Customer Segments or Individual

question 138

Multiple Choice

The allocation of revenues and costs to customer segments or individual customers in order to estimate segment value is known as:

• A) customer relationship management (CRM).
• B) customer profitability analysis.
• C) customer service analysis.
• D) customer standardization analysis.

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Definitions:

Factorial Experiment

An experimental design that allows simultaneous conclusions about two or more factors.

Treatment Combinations

In experimental design, the different sets of conditions applied to experimental units, used to determine the effect of multiple factors on an outcome.

Factor A

A term used in experimental design to represent an independent variable that is manipulated to observe its effect on a dependent variable.

Analysis of Variance

A collection of statistical models and their associated procedures used to analyze the differences among group means.